“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.”
- Bryan Eisenberg
Your marketing acts as your eyes and ears of your business. Hearing the market while being able to deliver the right content, in the right format, with the right tone is what Co|nect does best.
Digital marketing, brand creation, and marketing analysis all come with their own type of issues, and that seems to be the leading deterrent on why companies won't take the risk to earn the big bucks. Here at Co|nect we take pride in our marketing strategies process. From planning to execution we keep a keen ear to the market to ensure that no stone is left unturned.
Having a logo, Instagram, and business plan is great but many businesses forget the importance of a brand guide. The brand guide is the backbone/rulebook of your brand. It illustrates the colour scheme, typography, and proper use of your logo. Your team will find creating ads, merchandise, and printed material a breeze with guidelines and templates outlined in the brand guide. We incorporate your vision, goals, values, likes and dislikes to create a guide that gives the look a feel your client will love. Cards, letterheads, envelopes and website will also be defined in the guide.
When it comes to digital marketing it is important to understand where you currently are and where you are aiming for. A businesses digital marketing maturity level provides a nice overview of the true potential of a business. And with digital marketing covering such a wide range of platforms, creating the right campaigns can leave you confused and frustrated. Our team comes up with creative, innovative marketing schemes that are especially to your goal. Here are a few of our marketing tools.
Website analytics is a great first step in understanding your market. It helps highlight the customer's likes and dislikes as well as their behaviour on your site. This helps us create custom content to move traffic to desired pages.
SEO is the optimization process to get your website ranked higher on search engines like google. This helps raise the organic traffic to your site. It also helps in understanding the customer's requirements, objectives and true potential.
Pay Per Click
Pay per click is a highly effective way of driving traffic to your site. It utilizes the method of paying a publisher every time your ad is clicked. Our team will make sure to find effective keywords and minimize dead leads.
Social Media is one of the fastest-growing marketing tools in history. Facebook, Instagram, and Twitter have changed the way humans communicate and receive information. Our team works to highlight your talents while bringing in new customers.
Online Ads aka display marketing is a great way to attain new customers. It uses data to place your brand in front of all your target markets. Whether its age, location, or interests, we use all parameters to reach the customer.
Emails & Newletters
Conversation is one of the greatest tools of marketing. For this reason, email campaigns and newsletters are still heavily used in the marketing world. It updates the customer with newsletters as well as presents them with amazing ads and visuals.
Content is the soul and tongue of your brand. It packages your vision, beliefs, and humour while embodying your work ethics and values. Content speaks to the customer on a level they will understand. That is why we take pride in our well thought out content. We aim to pull the heartstrings of the customer while simultaneously filling their head with useful information about your product and company. With humour or deep emotion, we love to seduce the customer and empower your company to achieve an increase in sales and customer engagement.